Most PXMs are catalog tools from a decade ago, retrofitted for ecommerce — so they ask you to fit the tool. NEXERA fits how your team already works: one catalog, one voice, every channel in sync. Here's the honest comparison.
Eight things you'll actually decide on. Compared against legacy PXM (Akeneo, Salsify, Plytix) and the DIY stack most teams start with, spreadsheets plus the Shopify admin.
Most PXMs added "AI" by bolting on a sidebar with generic prompts. The output reads the same for every brand that uses it. Your tone doesn't survive the round trip.
NEXERA AI (backed by OpenAI, Grok and Claude) writes every listing through your Brand Profile: voice, audience, the words you'd never use. You just see the finished work. Confidence scores on every draft, a snapshot before every change, so anything can be rolled back. Rehall doesn't read like Kampeerwinkel.
Most PXMs treat Shopify like another channel, push products, push prices, done. Anything richer (storefront content, multi-location stock, custom fields) drifts in the Shopify admin until the two no longer match.
NEXERA was built around Shopify from day one. Product fields, storefront content, variants and inventory all stay in sync, both ways, automatically. You edit once, in the place that suits your team, and it's right everywhere.
Page loads stay instant whether your catalog is 100 products or 100,000. The heavy lifting (bulk edits, imports, AI runs) happens in the background with live progress, so your team isn't waiting on spinners.
And the pricing matches: €99 to start, €499 for the full toolkit, Enterprise on request. Listed on the website, no annual contracts, no procurement calls. Read the bill the way you read a Spotify subscription.
A 30-minute walk-through with your actual products. We'll import a sample, enrich it with your brand voice, and push it to a sandbox Shopify, while you watch.