Syndication is the engine that takes your structured catalog and pushes it to Shopify, Bol.com, Amazon, Google Shopping and any custom feed. Per-channel rules baked in. Delta sync via content hash. Live progress as it happens. Boring on the outside. Fast on the inside.
Most "syndication" tools ship the same payload to every channel. That breaks the first time you discover Bol caps titles at 150 characters and Amazon wants backend keywords under 250 bytes and Google demands GTIN.
NEXERA syndicates from one structured model, but each spoke knows its channel. Per-channel content rules, validation gates, locale resolution, and field mappings, all configured per-store, applied at push time. The catalog stays canonical. The output stays compliant.
Every product carries a content hash composed from every field that matters to any channel. A nightly sync re-hashes the catalog, compares to last-known, and pushes only the rows whose hash moved. A 12,000-SKU catalog reconciles in minutes, because only the 84 that actually changed get sent.
GPC auto-classification, title 150-char enforcement, image pull from marketplace for SKUs without shots, market-data enrichment.
Bol deep-dive →Backend-keyword optimizer with 250-byte budget. Locale-aware copy. Category-specific attribute mapping. Pre-push validation.
GTIN-validated XML feed in Google's schema. Scheduled regeneration. Per-locale variants. Delivered to your Merchant Center.
Anything that takes a file. B2B partners, comparison engines, ad networks, ERPs. Delivered via FTP, SFTP, HTTP or email.
Self-service site for wholesale customers. Per-group pricing, watermarked downloads, download limits, full audit trail.
Every feed has a schedule, a delivery method and a recipient. Cron-like with sane presets (nightly, hourly, every 15 minutes). FTP, SFTP, HTTP, email. Audit trail of every delivery, when, where, what hash, what size.
Sync runs stream live progress, scoped to your account. Reconnects on its own. Per-product status, per-channel breakdown, per-error code. Open the sync dashboard in two browser tabs; they stay in lockstep.
A 30-minute walk-through. We connect a sandbox Shopify and a Bol seller, run a delta sync over 50 products, and you watch every channel tick green in real time.