Shopify Plus partner · Built brands · Built NEXERA

We didn't build
NEXERA from a deck.
We built it from a warehouse.

DEED scaled its own brands on Shopify Plus, hit the same walls our customers hit, and built NEXERA to climb them. Today the platform runs production catalogs of tens of thousands of SKUs across NL, DE, FR and the UK, for brands and retailers who treat e-commerce as a serious craft.

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14 brands & retailers in production 42,000+ SKUs syndicated 4 countries · NL · DE · FR · UK Shopify Plus partner since 2018
Authority · Shopify & Shopify Plus

We know Shopify
because we
live on it.

DEED has been a Shopify partner since 2018 and a Plus partner since 2021. We've migrated brands to Hydrogen, written custom storefronts, modelled structured content and broken every rate limit there is to break. NEXERA's Shopify integration isn't a generic connector, it's the codification of years of running stores ourselves.

  • Shopify Plus partner, direct support & roadmap access
  • Hydrogen, Liquid, App Bridge, all in-house
  • Custom fields, structured content and Translate & Adapt experts
Shopify integration deep-dive →
Shopify partnership

Plus partner · 2021–present

2018Shopify partner since
2021Plus partner since
40+Plus stores migrated or built
9countries operated
Theme & Hydrogen build
Custom app development · App Bridge
Structured content design
Performance & rate-limit work
Multi-store · multi-locale rollouts
Plus checkout extensions
In production · today

The numbers customers
don't have to babysit.

42,388 SKUs live on NEXERA across all accounts
99.8% 30-day sync success rate · all channels combined
~80% AI-generated copy auto-approved at threshold 0.9
€ 71 median monthly AI spend per Growth account
4 min median nightly delta sync on a 12k catalog
0 data leaves the EU · ever
Case study · 01

Rehall
A brand that
finally sounds like itself.

3languages, fully covered
4channels in sync
~80%copy auto-approved first pass
€ 71monthly AI spend
3Brand Profiles (outerwear · accessories · kids)
0freelance copywriter invoices since switch
Technical outerwear brand · NL · DE · EN

Rehall ships hardshells, mid-layers and accessories across the Benelux, Germany and a growing UK presence. Their challenge wasn't volume, it was voice. Every season, every product, every locale needed to sound like Rehall: confident, technical, outdoor. Generic AI couldn't do it; freelancers couldn't do it fast enough.

NEXERA's Brand Profiles encode Rehall's voice once, then shape every AI call, NEXERA AI is backed by OpenAI, Grok and Claude. Sub-line profiles (outerwear vs accessories vs kids) flex the tone. Snapshot rollback runs on every batch. The marketing team curates instead of types.

"We launched FW26 across our store, our wholesale portal and Amazon DE in the same week. The brand voice was identical on all three. That used to be impossible." Marije, Marketing Lead · Rehall
Case study · 02

Kampeerwinkel
42 brands, one console,
nine days to live.

Multi-brand outdoor & camping retailer · NL

Kampeerwinkel carries forty-two brands across tents, hiking, climbing and overlanding. Their old setup was a Shopify admin, a shared drive of supplier feeds, and one ops person whose job was "do everything by hand." Adding a brand meant a week of column-mapping and copy-writing.

NEXERA replaced the spreadsheet pipeline with a structured supplier portal, an AI enrichment loop and content-hashed delta sync. From the first supplier spreadsheet to 12,000 published SKUs across Shopify NL, Bol, Amazon NL and Google Shopping, nine days, zero consultants.

"Twelve thousand SKUs. Four channels. Zero consultants. The sync finishes before we get to the office. I don't really have anything else to say about it." Stefan, Head of Operations · Kampeerwinkel
12,128products live
42brands onboarded
9days · spreadsheet → live
0consultants hired
~4 minmedian nightly delta sync
0failures last quarter
In their own words

Six things customers
actually say.

"We migrated three Shopify Plus storefronts and a wholesale portal onto NEXERA in a quarter. The same team that built it answered our questions. Not a Tier-1 ticket queue in Manila."
L
LisaE-commerce Director · technical apparel brand · NL
"AI writes our German copy in our brand voice. We spot-check. We don't rewrite. I haven't filed a freelance invoice for product descriptions in five months."
M
MarijeMarketing Lead · outerwear brand · NL
"We picked NEXERA over Salsify and Akeneo. Two reasons. The sub-€100 entry tier didn't make us feel like a rounding error. And the Dutch ops team picks up the phone."
S
StefanHead of Operations · multi-brand outdoor retailer · NL
"The Bol GPC classifier alone paid for the year. We were misclassified on half our listings and didn't know it. Buy-box wins went up the first week."
T
ThijsMarketplace Manager · sport & outdoor retailer · BE
"What sold us was that the workflow editor reads like the way we already work. Click a node, fill the config, save. No DSL, no certification course."
P
PieterProduct Manager · DTC fashion brand · DE
"DEED ran our Shopify Plus migration two years before NEXERA existed. When they said 'we built this for ourselves first,' we believed them. The product proves it."
E
EvaCTO · D2C lifestyle brand · NL · DE · UK
Where we work best

Catalog-rich.
Spec-driven.
Sold across borders.

Outdoor & outerwear

Technical apparel with rich specs (waterproof rating, fill power, materials). Multi-season catalogs, seasonal SKU churn.

Sporting goods

Bikes, snowboards, climbing hardware. Variant-heavy, spec-heavy, with strong marketplace presence.

Home & garden

Tools, outdoor furniture, lighting. Long catalog tails, image-heavy, with significant Bol & Amazon presence.

Apparel & fashion

Multi-size, multi-color variants. Frequent drops. Lifestyle-heavy DAM with hero shots and lookbooks.

In production

Brands & retailers running on NEXERA

Kampeerwinkel Rehall NORTHWAVE Stoer Outdoor Boréal /ATLAS Bergsport Direct Vinden ROUTE NL Tenten Outlet Sentinel /HOOGTE
Built by builders

DEED ships brands.
And we ship NEXERA
for the same reason, to grow.

DEED Vision is a small Dutch studio in Herten that builds and operates its own e-commerce brands on Shopify Plus. NEXERA is the platform we needed and couldn't buy. It runs our own stores first; everything else is downstream of that.

Work with us · Careers → How we operate · Security →

Talk to a customer.
Then talk to us.

We're happy to put you on a call with one of the operators above. Hear it from someone running NEXERA on a 12k-SKU catalog, not from us.

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