Custom labels
Rule-driven values for custom_label_0-4: margin band, season, bestseller rank, clearance. Segment Performance Max without touching a spreadsheet.
margin:high
season:winter
bestseller
NEXERA turns your enriched catalog into always-valid Google Shopping feeds. Every attribute mapped to its g: field, every GTIN checksum-verified, every market served in its own language and currency. Regenerated nightly, before your first coffee.
Most disapprovals are boring: a missing GTIN, an image under the size minimum, promotional text stuffed in a title, a price that doesn't match the landing page. Each one silently pulls a product off the Shopping tab, and you find out days later in a dashboard nobody checks.
NEXERA generates the feed from structured data, so those mistakes can't be typed in the first place. And everything is validated against Google's rules at build time: what leaves the platform is exactly what Merchant Center wants to receive.
Every Google attribute is mapped from the model once: titles from your localized copy, GTIN from the EAN field, prices from the market price list, images from the DAM in Google's preset. Custom attributes ride along as supplemental data. No per-product busywork, ever.
Before a feed leaves NEXERA, every item runs the same checks Google will run, plus a few Google won't tell you about. Failures block the item, not the feed, and land on a worklist with a one-click fix where possible.
Every EAN is checksum-verified and length-checked. Placeholder codes and duplicates are flagged before submission.
12,128 / 12,128 validHero images below Google's size floor are re-rendered from the DAM master automatically. No gray placeholder, no rejection.
100% ≥ 1200 pxPromo phrases, ALL CAPS and over-length titles are detected. Auto-fix trims to the limit at a word boundary.
3 titles auto-trimmedFeed price and availability are read from the same model your storefront syncs from. Parity is structural, not hoped for.
same source as ShopifyGoogle's product taxonomy runs six thousand categories deep, and the right one moves your CPC. NEXERA's AI reads the product record and proposes the exact google_product_category, with a confidence score. You approve per category, not per product.
Each market gets its own feed built from the same catalog: titles and descriptions in the market's language, prices from the market's price list, the right currency and availability. Launching Google Shopping FR is enabling a switch, because the French copy already lives in the PIM.
Rule-driven values for custom_label_0-4: margin band, season, bestseller rank, clearance. Segment Performance Max without touching a spreadsheet.
Promotions carry g:sale_price with an effective date range. Prices flip on schedule and flip back, no midnight feed edits.
Extra attributes ship as supplemental feeds keyed on item id: lifestyle image links, energy labels, whatever a campaign needs.
Stock reads from the same inventory your storefront uses. When a SKU sells out, the feed says so on the next delta, not next week.
A feed app reformats whatever your store happens to contain. NEXERA fixes the data upstream, so the feed, the storefront and every other channel agree.
A 30-minute walk-through. Bring your Merchant Center account, we connect a test feed, run pre-flight validation over your real products, and show you what 0 disapprovals looks like.