NEXERA AI · Backed by OpenAI, Grok and Claude · Brand-voiced

AI isn't a bolt-on feature.
It's the whole point.

NEXERA AI is built into every step of your catalog, enriching, classifying, translating, writing, answering. Not a sidebar bot bolted onto a database app. It reads your Brand Profile on every call, so the work comes out sounding like you, and you just see the finished result.

5,000 SKUs enriched in 4 languages overnight
€ 71 median Growth-account monthly AI spend
0.94 average enrichment confidence score
~80% copy auto-approved at threshold 0.9
The new era of software stacks

Software used to be
passive.
That's over.

The last era of B2B software was a database, a form, and a "save" button. Humans drove. Software stored. AI got bolted on as a sparkles icon next to a textarea.

The new era is different. AI is the stack. Every action (extract, enrich, translate, classify, validate, write, answer) runs through it. The human curates and approves; the model does the rest. NEXERA was built that way from line one.

Product enrichment

Sparse SKU in.
Channel-ready product out.

One click on a product. NEXERA AI reads the EAN, brand, category and any attribute you already have. Writes the title, description, SEO meta and the missing attributes, in every language your account is configured for. Confidence-scored. Snapshotted. Reviewable.

Before · 23%
Title · ENPatrol shell
Title · NL
Title · DE
Description · EN
Description · NL
Description · DE
EAN8718836140239
BrandRehall
Category
SEO meta · EN/NL/DE
Attributes2 / 14
After · 96%
Title · ENPatrol 3-Layer Shell Jacket
Title · NLPatrol 3-laagse hardshell jas
Title · DEPatrol 3-Lagen Hardshell-Jacke
Description · EN214 words · in brand voice
Description · NL208 woorden · merkstem
Description · DE196 Wörter · Markensprache
EAN8718836140239
BrandRehall
CategoryOuterwear · Hardshell
SEO meta · EN/NL/DE3 / 3 languages
Attributes14 / 14 · 12 high-confidence
4.2sstart to finish
0.94median confidence
11fields filled · per product
v.184snapshot · rollback ready
Brand voice, on every call

Generic AI
writes generic copy.
Yours doesn't.

Brand Profiles encode tone, voice, audience, banned words and per-channel rules. They guide every piece of generated copy, enrichment, content templates, Collection SEO, the AI sidebar, workflow text. NEXERA AI (backed by OpenAI, Grok and Claude) sounding like you.

  • Per-brand and per-sub-line profiles
  • Language-specific voice variants (NL sharper, DE more formal)
  • Versioned, every change is a snapshot
For brands · brand voice deep-dive →
Prompt Enrich product · DE
Write a product description for {product.title} in {language} following the {brand.tone} voice, for {brand.audience} . Never use {brand.banned_words} .
resolves to
"Write a product description for Patrol 3-Layer Shell Jacket in de, following the confident, technical, outdoor voice, for riders, climbers, hikers, 25–45 who've owned cheap shells and want one that lasts five winters. Never use cheap · budget · basic · jacket for everyone."
Collection SEO

A category page used to be
a copywriter's week.

Two stages, fully automatic. Stage one researches keywords for your category, primary, secondary, search intent, internal-link suggestions. Stage two writes the H1, meta title, meta description and hero content. Pushes straight to Shopify as a ready-to-publish category page.

Stage 1 · Keyword research

Outdoor jackets · EN

Primary
men's hardshell jacket waterproof outdoor jacket
Secondary
3-layer jacket technical hardshell windproof jacket PFC-free DWR YKK zippers
Search intent
commercial · comparative · spec-driven
Stage 2 · Content generation

Hardshell jackets for men, waterproof, breathable, built for the trail.

Meta title · 55 / 60
Men's hardshell jackets · 3-layer & waterproof · Rehall
Meta description · 157 / 160
Technical hardshell jackets for men. 3-layer construction, 20,000 mm water column, breathable and PFC-free. Free, fast shipping across Europe, easy returns.
Page push → Shopify · category page + SEO fields
Generated 4.8s · auto-pushed
Templates & suggestions

Four template types.
Custom prompts.
Your voice.

SEO meta NEXERA AI

Meta titles & descriptions

Length-bounded, channel-aware meta. Stays inside Google's 60 / 160 limits without you setting them.

Social media NEXERA AI

Channel-shaped social copy

Same product, different platform, Instagram caption, LinkedIn announcement, plain-text email blurb.

Templates use variable tokens, {product.title} {product.ean} {brand.tone} {brand.audience}, resolved against the live product and brand profile at generation time.

Time & impact

The old way.
vs.
NEXERA.

Job The old way NEXERA Saved
Translate 5,000 SKUs into NL + DE + EN 3 freelancers · 4 weeks · ~€ 12,000 NEXERA AI · overnight · € 60 ~€ 12k · 4 weeks
Define 14 attributes per category × 8 categories 1 PM × 2 days per category · 16 days NEXERA AI · 90 seconds · € 0.20 ~16 person-days
Write category page SEO for 24 collections Copywriter · 5 days · ~€ 2,400 NEXERA AI · 2 minutes · € 0.72 ~€ 2.4k · 5 days
Rewrite descriptions for FW26 launch (1,200 SKUs) 2 copywriters · 3 weeks · ~€ 9,000 NEXERA AI · 6 hours · € 16 ~€ 9k · 3 weeks
Generate Bol marketplace feed copy for 8,000 SKUs Ops team · ongoing · constant rewrites Feed optimization template · auto forever, basically

Numbers are real ranges from real production accounts. Cost goes down. Quality goes up. The photo team gets to shoot. The copywriter gets to do brand work.

What it costs

One AI.
One budget you control.

NEXERA AI
Backed by OpenAI, Grok and Claude
  • Product enrichment · long-form copy
  • Content templates · descriptions, feed
  • Collection SEO · keyword research and content
Pay only for what you run
No seats, no per-user fees
  • Attribute suggestions · per-category
  • AI sidebar · conversational, 10-tool assistant
  • SEO meta & social media templates
This account · April Healthy
€ 71.20/ € 200.00 cap
Product enrichment€ 42.18
Collection SEO content€ 14.40
Content templates€ 8.92
AI sidebar€ 4.16
Attribute suggestions€ 1.54

Checks block any run that would go over budget. Alerts fire above €50 or 2× your 30-day average.

Compared to the alternatives

AI bolted on
vs.
AI as the stack.

Capability NEXERA "AI feature" PIMs ChatGPT + spreadsheets
Brand voice on every prompt per-run
Confidence scores + thresholded auto-apply limited
Agentic sidebar with 10 product tools plugin
2-stage Collection SEO with Shopify push
Snapshot & rollback on every run
Per-account budget caps + per-feature breakdown caps only
Channel-aware output (Bol 150 / Amazon 200)
Multilingual EN · NL · DE · FR, native

A teammate inside
the model.

A 30-minute walk-through. Bring a sparse product and a tone-of-voice doc. We load a Brand Profile, run enrichment, push it to a sandbox Shopify. You see exactly what it would do at scale.