Product information management · DAM · AI · Sell everywhere

One home for all your product data.

NEXERA PXM is a product information management (PIM) platform. Keep every product's text, images, specs and translations in one place, then publish them, perfectly formatted, to Shopify, Bol, Amazon and Google. AI does the busywork.

Book a demo

Trusted by brands and retailers running serious catalogs

Kampeerwinkel Rehall NORTHWAVE Stoer Outdoor Boréal /ATLAS
The problem

Your product data lives in five places.
None of them agree.

Spreadsheets. The Shopify admin. Supplier emails. Marketplace back-offices. The same SKU gets typed in four times for four channels. Prices drift. Translations go missing. Your brand voice survives in one place and dies in the next.

NEXERA replaces all of it with one structured model. Author the product once, with variants, attributes, assets and validation. Enrich it with brand-voiced AI. Then publish, automatically, to every channel that needs it.

Why NEXERA exists

We built brands on Shopify.
We know what the work really costs.

Years of launching products meant years of the same ritual, copy specs from a spreadsheet, paste into the Shopify admin, reformat for Bol, truncate for Amazon, retranslate for DE, re-upload the images. Again. For every change. Across every channel. Every time a product launched or a price updated or a description improved.

That's not a workflow. It's a tax on your team that compounds with every product you add, every channel you open, every market you enter. We looked for a tool that could end it. When we couldn't find one, we built NEXERA.

01

One place.
Every product.

A typed model holds every attribute, variant, asset and translation your product has. Structured once, validated once. Change anything, the update flows everywhere automatically. No copy-paste. No drift. No version confusion.

02

Your brand voice.
On every channel.

NEXERA AI writes your listings. Brand Profiles carry your tone, your audience and your banned words into every AI call, so your product on Amazon reads exactly like your product on Shopify. 12,000 SKUs. Five channels. One voice.

03

Publish once.
Stay in sync forever.

Shopify, Bol.com, Amazon, Google Shopping. Delta sync pushes only what changed, identified by content hash. Validation gates catch broken data before anything goes live. Your catalog is always current, without a single manual step.

30 minutes. Your actual products. No slides, no demos, no decks.

See it with your catalog → Talk to us first
The platform

Three jobs, usually three tools.
One system instead.

Patrol 3-Layer Shell Published
RH-PTR-003-BLK
8718836140239
Outerwear / Shells
3L stretch nylon · 20K/20K
FW26
XSSMLXLXXL ·

Structure.

A typed product model with variants, hierarchical categories, brands and attributes. Multilingual at the column, EN, NL, DE, FR. Status walks Draft → Review → Published → Archived, gated by role. NexeraPXM ensures a solid structure.

  • Bulk variant generator across size, color, material and beyond
  • Per-category attribute schemas, a jacket exposes jacket specs
  • Version snapshots and one-click rollback on every change
jacket-blk-front.png
Removing background…
model.glb · 3D
care-instructions.pdf
jacket-olv-back.png
jacket-rust-front.png

Enrich.

NEXERA AI (backed by OpenAI, Grok and Claude) writes copy, suggests attributes and powers the AI sidebar, always in your brand voice. Image Studio handles background removal and resizing for you.

  • Per-account brand voice, Rehall doesn't read like Kampeerwinkel
  • Confidence scoring with bulk approval thresholds
  • 3D model generation via Meshy / Tripo3D, in-app viewer
NEXERA
Shopify11,940 in sync
Bol.com8,210 listed
Amazon.de4,388 listed
Google ShoppingFeed · 4h ago
SFTP feeds3 partners
Your Appvia API

Publish.

A two-way Shopify connection that syncs products, images and inventory in full. Plus Bol.com, Amazon (NL/DE) and Google Shopping, each with its own rules, character limits and quality checks applied before anything goes live.

  • Per-channel content rules, Bol title 150, Amazon bullets 500
  • Delta sync, content-hashed, push only what changed
  • Real-time progress for every sync run
12,128

Products in a single live catalog. A full re-publish completes start-to-finish with zero failures.

25 / 15

Twenty-five workflow steps. Fifteen ready-made templates. The complete commerce-ops toolbox in a visual editor.

109

Data models behind one connected product workspace, every customer's data secure and fully isolated.

NEXERA AI

NEXERA PXM does the tedious half of your catalog.

NEXERA AI brings together the best of OpenAI, Grok and Claude to write, translate and enrich every product in your brand voice, automatically, and always on-brand. You get the strongest result; we handle the rest.

Bulk enrichment · 248 products Running
Generated184 / 248
162 approved 18 needs review 4 retrying
This run
Tokens in412,388
Tokens out88,210
Cost€ 3.41
This month
Spend€ 71.20
Budget€ 200.00
EN NL DE FR ES
Ridge 2P Ultralight Tent Confidence 0.94
Title · EN
Ridge tent 2 person small lightweight
Ridge 2P, Ultralight Two-Person Backpacking Tent
Description · NL

Een tent van 1.2 kg voor twee, met dubbele dak­constructie en silnylon vloer, gebouwd voor lange dagen en korte nachten op het pad.

SEO meta · EN

2-person ultralight tent (1.2 kg). Double-wall, silnylon floor. Free EU shipping.

The quality firewall

Nothing
bad
gets out.

Every product is scored against your completeness rules. Missing fields, undersized images, languages without copy, channel-specific rule breaks, all caught before publish. Validation gates stop a syndication run cold if a product fails them.

Content score
Granite GTX Mid Hiking Boot
Ready to publish
A+
97/100
Title · NL / DE / EN / FR
Description · all languages
Images · 6 / 6 · ≥ 2000px
SEO meta · 4 / 4 languages
EAN validated · 8718836140239
3D model, missing (Growth+)
Bol.com · GPC classified
Amazon · backend keywords ≤ 250B
Channel syndication

Every channel,
always in sync.

A deep, native Shopify connection, products, images, inventory and every detail. Ready-made connections to Bol, Amazon and Google, each with its own rules built in. Scheduled feeds for everywhere else.

Shopify

Native, bidirectional
In sync · 2 min ago
  • Products · variants · prices · images · custom fields
  • Multi-location inventory, two-way
  • OAuth or custom app token; HMAC-verified webhooks
23:04:12Pushed 84 products → storefront
23:04:08Synced 12 collections + SEO fields
23:04:01Delta scan since 22:00, 84 changed

Bol.com

Title · 150 · GPC required

GPC classification baked in. AI image pull from the marketplace for SKUs without shots, with a human review queue.

Amazon.nl / .de

Backend keywords · 250 B

Locale-aware copy, Amazon backend-keyword optimizer, validation gates run before each push.

Google Shopping

XML feed · 4h ago

GTIN-validated XML feed. Scheduled generation, delivered to any partner that takes a file.

CSV & custom feeds

3 delivery channels

Anything that takes a file: B2B partners, comparison engines, ad networks, ERPs. Scheduled and audited.

B2B & supplier portals

Branded, self-service

Customer portal for B2B asset downloads with watermarking and limits. Supplier portal for inbound submissions: DRAFT → SUBMITTED → REVIEWED → APPROVED → IMPORTED.

Workflow automation

Drag boxes.
Connect them.
Automate the boring half.

A visual drag-and-drop builder with twenty-five ready-made steps, write copy, translate, remove image backgrounds, place products in scenes, categorise, run quality checks, publish to a channel, and more. Plus fifteen templates for the jobs everyone runs.

Browse 15 templates →
Marketplace prep Photography pipeline SEO refresh Running · 184 items
product_input
New productstatus = DRAFT
ean_lookup
EAN → base datafill_missing_only
text_block · NEXERA AI
Generate copytitle, body, SEO · NL/DE/EN
validation_gate
Bol.com rulesGPC + title ≤ 150
studio_placement
Studio shotspreset: white · ×4
5 nodes · 25 available React Flow background queue ● Live connection healthy Drag nodes · Click to focus
Why it stays reliable

One source of truth.
By design, not by discipline.

01

Multilingual at the column

Titles, descriptions, attribute labels and SEO fields are stored as language objects, { en, nl, de }. The right language resolves automatically per channel.

titleEN Patrol 3-Layer Shell Jacket
NL Patrol 3-laagse hardshell jas
DE Patrol 3-Lagen Hardshell-Jacke
02

No duplicate facts

Identity lives as first-class fields. Specs live as structured attributes. When onboarding, we strip out any attribute that duplicates a built-in field, rigorously.

pricefirst-class
attr.price_eurremoved · duplicate
attr.waterproof_mmkept · unique spec
03

Delta sync via content hash

Each product carries a content hash. A sync only pushes products whose hash changed, so 12,000 SKUs reconcile in minutes overnight.

RH-PTR-003-BLKa91f…02eunchanged
KW-RDG-2P-GRNd4b8…ff1push
KW-SMT-45-NVY71c2…8a4unchanged
04

Versioned, rollback-able

Every product has snapshot history. AI enrichment takes a snapshot first, any change can be rolled back to the moment before it happened.

v.184AI enrichment · 23:04
v.183Manual edit · Marije
v.182Import from supplier feed
Customers

Real catalogs.
Real scale.

Kampeerwinkel

"Twelve thousand SKUs, four channels. The nightly sync finishes before we get to the office."

12,128products live
4channels syndicated
0failures last quarter

Outdoor & camping retail. Onboarded a 100-attribute supplier feed in days, NEXERA stripped duplicates, fixed types, mapped into the structured model.

Rehall

"The AI writes our copy in three languages. We just approve."

3languages, fully covered
~80%copy auto-approved
€ 71monthly AI spend

Technical outerwear brand. Brand Profile injected on every prompt, tone, audience, banned words. Snapshot rollback on every run.

Security & architecture

Built for teams
that don't tolerate
"close enough".

Your data stays yours

Every customer's catalog is fully isolated, no one else can ever see or touch it. Enforced automatically, not left to trust.

The right access for everyone

Give each person, and each supplier, exactly the permissions they need, and nothing more.

Passwordless sign-in

Log in with a one-time code instead of a password, with automatic protection against stolen sessions.

Always fast, even at scale

Heavy jobs (imports, exports, bulk edits, AI and image processing) run in the background, so the app stays quick no matter how big your catalog.

Live updates

Watch workflow runs and sync jobs progress on your screen in real time, no refreshing.

Built to last

A modern, proven and EU-hosted technology stack, monitored around the clock, with an audit trail on every important change.

For brands

Your catalog. Your voice.
Everywhere it sells.

Run your brand site, your wholesale portal and every marketplace from one model. Keep tone, naming and imagery consistent across borders and languages.

For brands →
For retailers

Hundreds of brands.
One clean catalog.

Onboard supplier feeds, dedupe attributes, enrich what's missing, and publish a coherent assortment to your store and marketplaces.

For retailers →

Author once.
Publish everywhere.

A 30-minute walk-through with your own catalog. We'll import a sample, enrich it, and push it live to a sandbox store.

Book a demo Talk to sales →
Pricing

Start free.
Scale when you do.

Free
€0/mo

Kick the tires on a small catalog. No card, no setup fee.

  • 100 SKUs or 500 on a 30-day trial
  • 1 GB storage
  • 1 Shopify store
  • 2 team members
  • PIM module + AI taster
Start free
Starter
€99/mo

For a small brand getting its catalog in order.

  • 2,500 SKUs
  • 5 GB storage
  • 2 Shopify stores
  • 5 team members
  • PIM + DAM modules
  • 1,000 market-data credits
Start Starter
Most popular
Growth
€499/mo

Everything on. AI, workflows, marketplaces, supplier portal.

  • 25,000 SKUs
  • 50 GB storage
  • 5 Shopify stores
  • 15 team members
  • All modules, AI, workflows, 3D, supplier portal
  • Bol.com, Amazon & Google syndication
  • 10,000 market-data credits
  • 5× workflow concurrency
Start Growth
Scale
€899/mo

High volume, multiple brands, serious throughput.

  • 100,000 SKUs
  • 250 GB storage
  • 15 Shopify stores
  • 40 team members
  • Everything in Growth, plus SSO
  • Priority support
  • 50,000 market-data credits
  • 10× workflow concurrency
Start Scale
Enterprise · Custom

For groups, multi-brand retailers and unlimited throughput, dedicated infrastructure, custom SLA, SSO, audit-log export, advanced permissions and a DPA.

Talk to sales →

A SKU is one part number or variant, every size and colour counts as one. AI usage is metered separately, with a monthly cap you set per account.

FAQ

What exactly is NEXERA PXM?+

An AI-native Product Experience Management platform, PIM, DAM, AI enrichment and channel syndication in one cloud platform. Built around native Shopify and the major marketplaces.

How big a catalog can it handle?+

Tens of thousands of products comfortably. A live customer publishes 12,128 SKUs to four channels with a delta sync that finishes in minutes, only changed products are pushed, identified by content hash.

Which channels do you integrate with?+

Native bidirectional Shopify (products, variants, prices, metafields, metaobjects, multi-location inventory). Bol.com, Amazon.nl, Amazon.de and Google Shopping as marketplace connectors with platform-specific rules. CSV/XML feeds with FTP/SFTP/HTTP/email delivery for everyone else.

Which AI models do you use?+

NEXERA AI is backed by the best models from OpenAI, Grok and Claude, and picks the right one for each job automatically. Every call carries your Brand Profile (tone, voice, audience, banned words) so copy, attributes and the AI sidebar all sound like you, not a generic chatbot. You get one consistent NEXERA experience, not a model picker.

How does the AI stay accurate?+

Confidence scores on every suggestion, configurable approval thresholds for bulk runs, and a snapshot taken before every change so anything can be rolled back. Validation gates run pre-publish, per-channel.

Is my data kept private and secure?+

Yes. Every account's data is fully isolated at the database layer, and that isolation is enforced on every single request, one customer's catalog can never surface in another's. Data is encrypted, GDPR-ready and stored in the EU.

What does it cost?+

Free for 100 SKUs. Starter at €99/mo (2,500 SKUs). Growth at €499/mo (25,000 SKUs, all modules). Scale at €899/mo (100,000 SKUs, SSO). Enterprise is custom with unlimited everything. A SKU is one part number or variant. AI is metered separately, with a monthly budget cap you set per account.