For brands · DTC · Wholesale · Marketplaces

Your brand,
everywhere it sells.
Sounding like itself.

NEXERA PXM gives brand teams one source of truth (catalog, copy, imagery) and a brand-voiced AI that keeps your storefront, your wholesale portal and every marketplace consistent. In every language you ship in.

Book a brand demo See how it works

Built for brand teams who run their own storefront and sell beyond it

Rehall NORTHWAVE Stoer Outdoor Boréal /ATLAS Kampeerwinkel
The brand problem

Your DTC site and your
marketplaces sound like
strangers.

Your Shopify product page reads like the brand. The Bol.com listing was rewritten by someone in operations to fit a character limit. The German Amazon page was machine-translated three years ago and never touched. The wholesale portal hasn't been updated since the last collection.

NEXERA gives brand teams a Brand Profile (tone, voice, audience, dos and don'ts) that AI reads on every call. The product sounds like you, on every channel, in every language. Automatically.

Built for brands

Three things brand teams
stop worrying about.

Brand Profile Rehall · Outerwear
Confident Technical Outdoor
"Direct. Short sentences. We talk to people who know what waterproof means."
Injected · 4,388 AI runs this month

Voice.

Brand Profiles encode tone, audience, banned words, and per-channel rules. Every AI call (enrichment, content, Collection SEO, workflow copy) reads them first. Your jacket doesn't read like someone else's jacket.

  • Multiple profiles per brand for sub-lines and seasons
  • Per-language voice tuning (NL is sharper than DE)
  • Snapshot & rollback on every brand-voice change
FW26 · Patrol Shell
ENPatrol 3-Layer Shell Jacket
NLPatrol 3-laagse hardshell jas
DEPatrol 3-Lagen Hardshell-Jacke
Variants · 18
XSSMLXLXXL
Published 4 channels

Catalog.

Multilingual at the column. Variants generated by the cartesian. Seasons and collections as first-class concepts. Categories with their own attribute schemas, a shell exposes shell specs, a glove exposes glove specs.

  • EN · NL · DE · FR by default, add any locale
  • Season & collection-aware product lifecycle
  • Bulk variant generator across size, color, material
ShopifyDTC · NL/EULive
ShopifyDTC · DELive
B2B portalWholesaleLive
Bol.comMarketplaceLive
Amazon.deMarketplaceReview

Channels.

Native Shopify with structured content, custom fields, multi-location inventory. Multi-store for region splits. B2B portal for wholesale customers with watermarked downloads. Marketplaces with platform-specific rules baked in.

  • Multi-store Shopify, separate EU, UK, US storefronts
  • Wholesale portal with per-customer-group pricing
  • Marketplace push with channel-rule validation gates
Brand voice in action

Same product.
Three brands.
Three reads.

The same jacket, pushed through three different Brand Profiles, lands as three different products. The AI isn't writing copy, your brand voice is, with NEXERA AI backed by OpenAI, Grok and Claude.

Rehall Confident · Technical · Outdoor

Patrol 3-Layer Shell Jacket

Built for the days you don't get to choose the weather. Three-layer stretch with a 20K/20K membrane and fully taped seams. Cut for movement, sealed for the rest of it.

  • 3-layer · 20K/20K
  • YKK® AquaGuard zips
  • Fully taped seams · PFC-free DWR
Northwave Premium · Editorial · Minimal

Patrol Shell, The Three-Layer

A shell engineered with restraint. Three layers, twenty-thousand-millimeter waterproofing, articulated for the body in motion. Designed to disappear into wherever you take it.

  • Three-layer construction
  • 20,000 mm waterproof
  • PFC-free
Kampeerwinkel Plain · Practical · Specs-first

3-Layer Hardshell Jacket, Patrol

Waterproof hardshell for serious weather. Three-layer construction with 20,000 mm water column, taped seams and YKK zippers. Suitable for hiking, climbing and ski touring.

  • Water column: 20,000 mm
  • Breathability: 20,000 g/m²/24h
  • Weight: 540g (size L)
Wholesale

Your buyers get
a real portal.
Not a Dropbox folder.

Customer Portal is a branded, self-service site where your wholesale buyers browse the line, download approved assets, see their group's pricing and place inquiries. Watermarked downloads, download limits, full audit trail, without a single email back-and-forth.

See the portal →
Welcome, Sport2000 →
Patrol Shell · OliveFrom €145 · Sport2000 tier
Patrol Shell · BlackFrom €145 · Sport2000 tier
Patrol Shell · RustFrom €145 · Sport2000 tier
FW26 LinesheetPDF · 38 pages
↓
Patrol Shell · 3DGLB · 4.1 MB
↓
Hero · Olive · 4KJPG · watermarked
↓
Per-customer pricing tier Watermarked downloads Daily download cap
Assets, for brand teams

Hero shots. Swatches.
3D models.
All in one place.

Image Studio runs background removal and resize presets server-side. Asset roles (HERO, GALLERY, SWATCH, LIFESTYLE, MODEL_3D, RENDER_3D) keep the right image on the right channel. 3D models generated via Meshy or Tripo3D, viewable in-product.

HERO2400×3000 · 8 channels
SWATCHcolor: olive
GALLERYvariant: rust
MODEL_3DGLB · 4.1 MB
LIFESTYLEshot · alpine
TECHNICALspec sheet · PDF
Rehall

"We launched a season across DTC, wholesale and Amazon DE in the same week. The brand voice was identical on all three."

3languages, fully covered
4channels in sync
~80%AI copy approved first pass
€ 71monthly AI spend

Technical outerwear brand. Three Brand Profiles (outerwear, accessories, kids) feed every product description, SEO meta, and marketplace listing. Snapshot rollback runs on every batch.

For brand teams considering options

PIM, DAM and
syndication —
in one platform.

Capability NEXERA PXM Ergonode-class PIM Kontainer-class DAM
Structured product information
Digital asset management add-on
Native Shopify (bidirectional)
Brand-voiced AI enrichment
Visual workflow editor (25 nodes) limited
Marketplace syndication (Bol/Amazon/Google)
B2B wholesale portal add-on partial
3D models & viewer viewer only
Real-time live sync

Ergonode and Kontainer are excellent at what they do. NEXERA is built to be one of them plus the other, with brand-voiced AI on top.

See your brand
in NEXERA.

A 30-minute walk-through. Bring a product, your tone-of-voice doc, and three languages. We'll load a Brand Profile and show you the difference.

Book a brand demo Back to platform →